In addition to the amount of link juice a page has, the relevance of the anchor text matters. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. Some say the ideal link structure for a site is something like this:. That allows you to specify anchor text, and pass link juice freely from page to page. We have just one more thing to go over before we start getting those first links pointing to our site. Most of SEO is managing stuff that can go wrong. Almost every site has a page at url. This is just a plain text file that lets you tell search engine crawlers what to crawl and not to crawl.
Most are pretty good about listening, except the Bingbot, which pretty much does whatever it wants no matter what you tell it. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor.
You could send a bunch of obviously spammy links to their site and get them penalized. Google says it discounts the value of those links. A will pass a majority of the link juice. Canonical URLs. Link building is where SEO really starts to matter, and where a lot of people end up in a world of hurt.
The best way to build links is to not build links. And if they come from a popular domain that counts as a link. Github the readme of a repo. YouTube the description of a video — it has to actually get views. If nothing else you can start there and get a half dozen to a dozen links. We generally keep a bigger list of Web 2. Some may be out of date, but you should probably only build a half dozen to a dozen Web 2. Another way to get link juice is by purchasing an expired domain.
This is more difficult to do, but there are a lot of options such as expireddomains. These sites likely have some link juice to pass on and you can pass it to yourself. Another way to find places you can build links is by using a link intersection tool. Theoretically, if they link to both of your competitors, they should be willing to link to you.
Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Awesome — you have a site that converts well, your SEO is in place, ready for you to drive traffic. Now what?
Well this is the weeder-out chapter of growth hacking. The reason so many people stumble on this step is the same reason people stumble on so many steps that take a little effort under time — losing weight, investing in a k , etc. The traffic starts as a trickle before it becomes a flood. The type of traffic we want to build is the type that will compound and will never go away.
We want to create traffic today that will still give us a little trickle in five years. Combining hundreds or thousands of little trickles, our site that converts, and a great product we will create a giant river. What could you do with , visits per day? This software lets us do a few things:. Our comments must do two things:.
Austen J. Allred vs. Disqus is a comment system used all over the place, and it carries some caveates. Disqus will ban you if you use the same link in every post, so there are two workarounds:. Both of these work, but the second one is much easier in my view. My strategy has been focused around just creating informative and useful content, however ensuring people can find it is a big challenge. Some of these strategies are going to help me tremendously. This article in and of itself is a great example of how to produce content. I randomly came across this after being confused about SEO for months.
Master Keyword Research. Produce Regular Content.
Glad to finally have a REAL article on how to get actual results. Thanks Noah. Hey Noah!
Just letting you know that although I've selected to only receive email notifications if someone replies to my comments I'm getting all the comments. Just thought I'd let you know in case there's a bug. Will basing content around these keywords eventually help with that search term? The idea is to build value with your content, then you can tweak your link restructure and funnel the value to your service pages commercial keywords.
People very rarely link to the service pages unless you are on top of your industry. So content is a how you collect authority backlinks and social signals. A lot of the advice you shared was similar to what Neil Patel has been sharing recently, but you've gone one step ahead by linking it all together and sharing some really useful tools along the way.
Just to add on the social media marketing part, I think it also helps if you hustle your content and create early momentum through services like justretweet, inbound.
Content syndication is another important thing. Also loved your point on link earning instead of link building.
Early in the process, they use Google to find information about their problem. Even more so than social media, when combined with SEO, paid advertising works extremely well. And so, in spite of your website looking fine to you, Google might find its content inaccessible. Yet Google still understands that this is a relevant search result. Get a primer on how inbound helps your business grow better. You can also drill down to look at the specific pages driving traffic and goals by creating a custom report and designating users and goal completions as your metrics, and landing pages as your dimension:.
This sums it up really, you need to create awesome content to be able to do that. Thanks David for such a thorough and interesting post! I've gleaned as much as I can from it and saved it to Evernote for future reference. I have nothing to say except that I bow down to this epic post. So much good info. Thanks David and Noah. Great stuff. This literally step by step instructions for getting more traffic and improving SEO, super useful article.
Thank you so much for this amazing guide!
It is very rare to see so much valuable content, and actionable tips all in the same post. Avoid links to commercial terms like "free international calls" in the sidebar to another site. I would say that even if you own the other site. And David, the area on internal linking alone makes it worth the read.
Have you tried this technique pointing to "category" type pages? Also have you tried Wordtracker? The keyword suggestions I get from there are great and it also shows you keyword competitiveness, so you will be able to solve a lot of the time spent in getting the domain and page authority of all the pages. Bad move. Also, for social media, leverage your social media reach so you can get other bloggers to add your authority links on their roundup posts or recap posts. Solid resource.
I hope you guys don't mind if I link to it as a case study of solid SE planning and responsive strategies. As for guest blogs that has "write for us," not all are brokerage sites personally I judge based on the content quality and engagement on site. Podcast Resources About Updates.
Take it away David Things to Do on Social for Organic Traffic 1. Understand Your Audience and Opportunities There are a few ways you need to think about how your customers could be looking for your products. Yes, I know what you are thinking. Why should you be using long tail? Reason 2: Long tail commercial intent keywords convert better because they are later in the buying cycle.
Reason 4: Google is adapting to long tail searches, because people are becoming more sophisticated with their search queries. D Competition One of biggest factors to consider when you are researching for your organic traffic opportunities is the competitiveness of a keyword.
How do you conduct audience and keyword research? What are the biggest roadblocks they face? What type of information is valuable to them Instructions, humor, inspiration?
What type of related information would they search for on Google? For example. These are all great potential long tail keyword ideas for your content. Find message boards, Facebook pages, online forums that revolve around your niche. For informational intent keywords, start making a list of topics related to your products. Make sure they revolve around roadblocks your customers face.